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Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cabana-concept-research


Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Coconut caramel bar: Concept, name & pack research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-concept-name-pack-research


Research reports

Qualitative research into Findus advertising

J. Walter Thomson, in conjunction with Findus Limited,have developed a TV campaign featuring the food valuesof Findus products, and including the line 'We handyour success on a plate'.The commercial available for testing featured a savorypancake. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-


Research reports

Quality street pack research

Three possible replacement packs have been designed forQuality Street. These packs were evaluated in this research against thecurrent standard carton along the following lines:1. The general reaction to the design changes covering the attractiveness,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Quality street pack research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-street-pack-research-


Research reports

Qualitative research into the Bank Station retail outlet

DSB Finance Ltd., is considering the development of a number of London Underground Station Sites. Before thiscan take place, however, a Market Research exercise wasrequired in order to find out what types of outlet wouldbe the most viable.The present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into the Bank Station retail outlet. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-bank-station-retail-outlet


Research reports

Qualitative and quantitative research into the lovable nuts TV campaign

Geers Gross Ltd. have developed on behalf of UnitedBiscuits Ltd. a new television campaign for KP nutsfeaturing Charlie Brown type characters with Americanaccents.Some concern has been expressed over thedesirability of using American accents in terms...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative and quantitative research into the lovable nuts TV campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-and-quantitative-research-into-the-lovable-nuts-tv-campaign


Research reports

Qualitative research into the snacksoup relaunch

Cadbury Typhoo Limited in conjunction with BMP Limited has re-launched Snacksoup, using a 'New Recipe' platform combined with a new pack design and a television commercial featuring the red mug which evoked a very positive response when tested in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into the snacksoup relaunch. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-snacksoup-relaunch


Research reports

Qualitative research into Gestetner advertising

Conversations with Gestetner salesmen have revealed thatGestetner at present has the corporate image of an oldfashioned company. SJIP has decided to capitalize on the obvious strengthsof Gestetner, and begin to remove any negative elementswithin the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into Gestetner advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gestetner-advertising


Research reports

Qualitative research into advertising for Jeremiah Colman's sauces

Colmans has produced a new range of quality sauces whichare intended to appear rather special but to lend themselves to everyday usage. Following earlier research whichindicated considerable interest in the range, JWT hasdeveloped a concept...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
×

Citation

, C. (1977a, January 01). Qualitative research into advertising for Jeremiah Colman's sauces. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-for-jeremiah-colman-s-sauces